What are Good Advertisements to Influence Brand Loyalty?

Good advertisements that influence brand loyalty are the ones that show how good a company is, rather than just a product.  Loyalty advertisements need to show the consumer that the company has been around for a long time, is better than their opponents, and is trustworthy.  The commercials need to influence the prospective consumers to trust their company ("India").  I have three commercials to show examples of good brand loyalty commercials.  There is a Sam Adams, Chevrolet, and Apple commercial.  The Sam Adams commercial shows how pure their product is and how they make it.  It shows the prospective consumers that they take pride in making their product and that they make the best product out there.  The Chevrolet commercial shows that Chevrolet has been there since the beginning.  It shows that Chevrolet has been around for a very long time and that it plans on being around a lot longer.  This commercial shows that Chevrolet runs in the family and that it will always be there.  It tells the consumers that they can always rely on them.  The Apple commercial shows that it’s better than its competitors.  In the computer market you can either buy a Microsoft computer or an Apple computer.  This commercial, in an indirect way, tells the prospective consumers that it is a lot better than Microsoft.  It also shows that Apple is more relaxed, more young compared to Microsoft.  Apple is wearing very relaxing, hip clothes while Microsoft is wearing as suit and looking very formal.  Apple takes pride in being young and hip, and that’s where most of its business comes from. 

            Commercials are very important in developing brand loyalty.  And the commercials shown above are great examples.